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Showrooms

Show your gallery and build interest.

Create showrooms—online viewing rooms—to share selections of artworks from your art gallery, gauge your collectors’ interest and smooth the way to a sale.

More than 3,000 art professionals manage their collections with ITGallery

  • Alzueta Gallery
  • Bendana Pinel
  • Filomena Soares
  • Gallery Nosco
  • Karen Huber
  • NF
  • Parra & Romero
  • Portas Vilaseca
  • Ultravioleta
  • Travesia Cuatro
  • Studio Trisorio
  • Sketch

Use cases

One showroom. Many ways to use it.

How it works

Create your showroom in minutes.

  1. 1. Select the artworks
  2. 2. Add your text
  3. 3. Choose a design
  4. 4. Publish

Choose your design

Professional by default

Choose from different designs created by professionals and adapt the typography, colors and content to match your gallery.

  • Two columns

    Two artworks per row, in a spacious layout that gives each piece more prominence.

  • Square

    Four artworks per row, in a clean grid where the artworks take center stage.

  • Custom

    Choose the number of columns and adapt the layout to the number and format of your artworks.

  • Minimal

    A different design, with each artwork framed inside a square for a more graphic presentation.

Speak your collectors’ language

Designed for an international audience

Create one showroom in several languages from the information in your database, without duplicating content or maintaining different versions.

  • Built-in language selector
  • One showroom, several languages
  • Artwork information automatically included in each language
  • A separate link for each language
  • Ideal for international fairs
  • Built for collectors anywhere in the world

Beyond the showroom

Sell, don’t just show.

See who visits your showrooms, find out which artworks spark the most interest and use that information to follow up more precisely.

  • ANALYTICS

    See which artworks draw the most interest

    See which collectors visited your showroom, which artworks they viewed and how they engaged with them.

  • ONLINE PURCHASE

    Buy without leaving the showroom

    Let people purchase an artwork directly from the showroom, without leaving the presentation.

  • PAYMENTS

    Reservations, editions or full sale

    Accept deposits, sell editions or collect an artwork’s full price through Stripe.

  • ACCESS FORM

    Know your visitors

    Ask for their contact details before giving access to a private presentation.

  • CONTACTS

    From the showroom straight to your CRM

    Collect your visitors’ details and activity and keep them connected with your contacts in ITGallery.

See which artworks draw the most interest

See which collectors visited your showroom, which artworks they viewed and how they engaged with them.

Key features


  • Visits and visitors See the total and unique visits each showroom has received.
  • Visit trends Analyze activity by period and time of day to learn when your showroom is viewed.

  • Interest by artwork Find out which artworks have been viewed and which have received the most visits.
  • Insights for follow-up Use activity and interest data to guide your next sales actions.

Buy without leaving the showroom

Let people purchase an artwork directly from the showroom, without leaving the presentation.

Key features


  • Choose how you want to sell Set up your showroom to allow direct purchase, request a reservation or receive messages from interested contacts.
  • Manage the next steps Complete the sale afterwards with shipping, insurance or other charges when needed.

  • Purchases connected to your management Purchases made from the showroom automatically create the sale in ITGallery, so you can keep managing it from the system.
  • Price linked to the artwork Use the price recorded in your inventory and add taxes automatically.

Reservations, editions or full sale

Accept deposits, sell editions or collect an artwork’s full price through Stripe.

Key features


  • International payments Accept card payments in different currencies through Stripe.
  • Reservations and full payments Decide whether to charge a deposit or the artwork’s full price.

  • Integrated with your sales The payment is linked to the corresponding sale in ITGallery, keeping the whole transaction in one place.

Know your visitors

Ask for their contact details before giving access to a private presentation.

Key features


  • Access form Ask for first name, last name and email before allowing access to your showroom.
  • Password protection Restrict access to private showrooms with a password.

  • Additional details Add a phone field to the form when you need to collect more information about the visitor.

From the showroom straight to your CRM

Collect your visitors’ details and activity and keep them connected with your contacts in ITGallery.

Key features


  • Connected contacts The details collected from the showroom are linked to your contact database in ITGallery.
  • Purchases and history Keep purchases and sales activity linked to each contact.

  • Interests Record which showrooms each contact was interested in and check them from their record.
  • Follow-ups Log the next actions and keep the sales follow-up together with the rest of the contact’s information.

One showroom, all your channels

Share it your way.

Every showroom has its own link. Send it by email or WhatsApp, add it to your website, create a QR code for your booth or share it straight from the ITGallery app.

  • Public or private link
  • Email
  • WhatsApp
  • QR code
  • Embedded in your website
  • From the app
  • Password-protected

You’re in control

Decide what to share, how and for how long.

  • 1. Decide what to show Control which information you share for each artwork: prices, currencies, statuses, availability, descriptions and images.
  • 2. Set an end date Add an expiration date to your showrooms to create proposals available for a limited time.
  • 3. Make the next step easy Collect visitor details, receive inquiries and let people reserve or buy artworks directly from the showroom.

No duplicated information

Your showroom starts in your database

The information you share is already in ITGallery. Select the artworks and create your showroom without re-entering data or maintaining duplicate information.

  • Artwork inventory
  • PDFs
  • CRM
  • Contacts
  • Mailing
  • App

What our clients say

“It has helped us take our gallery to the next level, making our work more agile and professional.”

Abdon Vilá El Principal de Còrsega

“It makes both day-to-day management and planning future activities much easier.”

Cyril Moumen Nosco Gallery

“We can now track our client relationships far better and build a much stronger, more detailed contact base.”

Celia Cueto 80m2

“It helps us a great deal on the sales side, both to follow up with clients and to close sales.”

Claudia Manzano-Monís Marlborough
Before you decide

Common questions

The questions we hear most before people get started. If something is missing, write to us and we’ll give you a straight answer.

What is a showroom for an art gallery?

A web page, private or public, with a selection of artworks from your inventory, ready in minutes. It’s what the art world calls an online viewing room: use it to present an exhibition, prepare for a fair or propose artworks to a collector.

Can I make a proposal for each collector?

Yes. Create as many showrooms as you need, each with its own artworks and visible prices. You can protect it with a password, ask for contact details before entry and give it an expiration date so the proposal has a deadline.

Does it work for a fair or an opening?

Yes. Share the selection before the opening, create a QR code for your booth and a separate link for each language for collectors coming from abroad.

Can your collectors buy from the showroom?

Yes. You can allow direct purchase, a reservation with a deposit or just messages of interest. Payments go through Stripe and the sale is created automatically in ITGallery, with the artwork and the buyer.

Will I know which collectors have seen each showroom?

Yes. Analytics tell you how many visits it has had, when and which artworks drew the most interest, and each visitor’s details go into your collector CRM, with their interests and history.

Can I present one of the gallery’s artists?

Yes. A showroom can work as an artist portfolio, with their work, career and texts in one space, and in several languages if you have the information recorded.

Are showrooms included in the gallery’s license?

Yes. They’re part of ITGallery on every gallery plan, at no extra cost and with no limit: create as many as you need for each exhibition, fair or collector.

Start whenever you’re ready

Start your 15-day free trial

No credit card. Create your art gallery’s first showroom and share it with your collectors.

3,000+
art professionals work with ITGallery
10+ years
supporting galleries, artists and collectors
15 days
free trial, no credit card